Blog
Short, useful posts for roofing companies, published several times a week.
Roofers with no website carry a fraction of the reviews. What to do about it this week.
The review gap between roofers with a website and roofers without one is wide. What that number means for your company and the work to start on this week.
2026-10-21
Exact words for the review ask on the day the dumpster leaves
Word-for-word scripts a roofer can use to ask for a Google review in person, by text and by email after a roof install, plus the timing that gets them answered.
2026-10-18
Performance Max now takes negative keywords. What a roofer should block first.
Google lets you add negative keywords to Performance Max campaigns. The searches that quietly drain a roofing budget and the list to add before winter.
2026-10-15
Roofers with no hours on Google lose the calls that come after a storm. Fix it this week.
A large share of roofing listings show no hours at all. What that costs you when the wind picks up, and the twenty minutes it takes to fix before the storm.
2026-10-12
Exact words for the roof estimate follow-up that does not sound like chasing
A five-touch follow-up sequence for roofing estimates, with exact texts, a voicemail script and an email, for homeowners comparing three bids this fall.
2026-10-09
Google's AI answers now sit above roof cost searches. What that means for your pricing page.
Homeowners asking what a roof costs now get an AI summary before any roofer's site. What feeds that answer and how a roofer can be the source it uses.
2026-10-06
Google tied Local Services Ads to your Business Profile. What that changes for a roofer.
Local Services Ads now pull rating and reviews from your Google Business Profile. Why that turns the review count into part of the cost of the ad.
2026-09-09
Nine weeks to fill the fall schedule, starting today
The strongest retail roofing stretch runs mid September to late November. Here is the 30 day plan: the storm list, old proposals, and where to move budget.
2026-09-03
What does a new roof cost in 2026?
Current US price ranges by material and roof size, what actually moves the number, and why refusing to publish a range hands the homeowner to a competitor.
2026-08-21
Try any marketing service free for 14 days.
Pick anything we do. We run it for your roofing company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.