Google Ads management for a roofing company
Roofing has the most expensive clicks in the home trades. Replacement terms run $20 to $60 a click in most metros and past $80 in storm season. A lead at $150 to $400 is normal here, so judge the account on cost per signed contract.
Three campaigns carry it: retail replacement, leak and repair, and a hail campaign built and left paused until a storm. The mistake nearly every owner makes is broad match on the word roofing, which buys roofing jobs, roofing supply and DIY videos. After two weeks you should have recorded calls and a real cost per booked inspection. The math is in the Google Ads guide.