Where Arizona's roofing companies are
The largest concentrations of roofing companies in our Arizona data are in Phoenix, Tucson, Flagstaff, Mesa, Yuma, Kingman, Scottsdale and Prescott. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Phoenix.
The map pack in Arizona
Google shows three businesses in the map pack for a search like "roofing company near me" in Phoenix. In Arizona the shops that hold those spots usually sit near the 90th percentile, 235 reviews, not the median. 20.9% of Arizona roofing companies have passed 100 reviews; the other 79.1% are competing for whatever is left below the fold.
The website gap in Arizona
17.7% of Arizona roofing companies list no website on their Google profile, fewer than the national 22.6%. Nationally, roofing companies with a website have a median of 21 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Arizona
- Set a review velocity. One review per job day, asked at the door, moves a 22-review shop past the Arizona 75th percentile (75) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Arizona customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 22 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.