Where Wyoming's roofing companies are
The largest concentrations of roofing companies in our Wyoming data are in Cheyenne, Casper, Gillette, Sheridan, Laramie, Rock Springs, Mills and Evansville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Cheyenne.
The map pack in Wyoming
The map pack is a three-slot race, and in Wyoming it is won by review count and recency far more than by rating: 74% of Wyoming roofing companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 49 reviews and the 90th is 176. Those are the numbers to plan around, not the median.
The website gap in Wyoming
A website is the clearest marker of a roofing company that is going to compete for the map pack, and 17.2% of roofing companies in Wyoming do not have one linked. Across the country the median review count with a site is 21, without one 3. If your shop is in the 17.2%, start there.
What to do first in Wyoming
- Set a review velocity. One review per job day, asked at the door, moves a 11-review shop past the Wyoming 75th percentile (49) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Wyoming customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 11 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.