Where Kansas's roofing companies are
The largest concentrations of roofing companies in our Kansas data are in Wichita, Overland Park, Salina, Manhattan, Olathe, Topeka, Hutchinson and Kansas City. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wichita.
The map pack in Kansas
Google shows three businesses in the map pack for a search like "roofing company near me" in Wichita. In Kansas the shops that hold those spots usually sit near the 90th percentile, 140 reviews, not the median. 14.3% of Kansas roofing companies have passed 100 reviews; the other 85.7% are competing for whatever is left below the fold.
The website gap in Kansas
Website presence in Kansas: 79.3% of roofing companies link one, 20.7% do not. The national figure is 22.6% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
What to do first in Kansas
- Set a review velocity. One review per job day, asked at the door, moves a 11-review shop past the Kansas 75th percentile (50) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kansas customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 11 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.