Social media management for a roofing company
Social does not sell roofs directly. It does something else that matters. After you leave the estimate on the table she looks you up, and a page whose last post is from 2023 makes a $14,000 decision feel risky.
Treat it as the second look. Three posts a week is plenty: a finished roof with the street named, a tear-off clip, a crew introduction, a storm advisory. Local groups matter more than the feed, because a neighbor tagging you beats a hundred followers. The mistake is stock photos of roofs you did not build.