Where your competition is in Florida
The largest concentrations of roofing companies in our Florida data are in Miami, Orlando, Pensacola, Tampa, Jacksonville, Sarasota, Gainesville and Fort Lauderdale. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Miami.
The map pack in Florida
The map pack is a three-slot race, and in Florida it is won by review count and recency far more than by rating: 83.2% of Florida roofing companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 70 reviews and the 90th is 176. Those are the numbers to plan around, not the median.
The website gap in Florida
A website is the clearest marker of a roofing company that is going to compete for the map pack, and 19.1% of roofing companies in Florida do not have one linked. Across the country the median review count with a site is 21, without one 3. If your shop is in the 19.1%, start there.
How Florida compares
Of the 51 states in our data, Florida ranks 2nd for the number of roofing companies, 7th for median review count, and 37th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Florida | 4,428 | 19 | 19.1% |
| Alabama | 1,513 | 12 | 29.8% |
| Delaware | 290 | 15.5 | 21.4% |
| District of Columbia | 36 | 19 | 41.7% |
| Georgia | 2,916 | 18 | 22.2% |
| Kentucky | 1,469 | 15 | 24.5% |
| Maryland | 1,835 | 16 | 16.5% |
| Mississippi | 877 | 10 | 26.8% |
| North Carolina | 2,562 | 16 | 24.7% |
What to do first in Florida
- Set a review velocity. One review per job day, asked at the door, moves a 19-review shop past the Florida 75th percentile (70) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Florida customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 19 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.