Local SEO and Google profile for a roofing company
The map pack is three slots, and for roofing it is where the emergency calls come from. The median roofing listing sits at 13 reviews and 44.2% have fewer than ten, so the bar in most towns is low.
What moves you is proximity plus activity: primary category set to Roofing contractor, every service named, photos uploaded from the job site weekly, a post when you finish a street, Q&A seeded with the questions you answer daily. The mistake is setting the profile up once and never touching it again.