Where Hawaii's roofing companies are
The largest concentrations of roofing companies in our Hawaii data are in Honolulu, Kapolei, Waipahu, Kihei, Kailua, Kaneohe, Hilo and Kahului. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Honolulu.
The map pack in Hawaii
The map pack is a three-slot race, and in Hawaii it is won by review count and recency far more than by rating: 73.3% of Hawaii roofing companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 46 reviews and the 90th is 229. Those are the numbers to plan around, not the median.
The website gap in Hawaii
21.2% of Hawaii roofing companies list no website on their Google profile, about as many than the national 22.6%. Nationally, roofing companies with a website have a median of 21 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Hawaii
- Set a review velocity. One review per job day, asked at the door, moves a 7-review shop past the Hawaii 75th percentile (46) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Hawaii customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 7 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.