Where your competition is in Montana
The largest concentrations of roofing companies in our Montana data are in Billings, Missoula, Great Falls, Bozeman, Helena, Kalispell, Butte and Belgrade. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Billings.
The map pack in Montana
The map pack is a three-slot race, and in Montana it is won by review count and recency far more than by rating: 72.6% of Montana roofing companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 44 reviews and the 90th is 116. Those are the numbers to plan around, not the median.
The website gap in Montana
Website presence in Montana: 78.5% of roofing companies link one, 21.5% do not. The national figure is 22.6% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Montana compares
Of the 51 states in our data, Montana ranks 38th for the number of roofing companies, 44th for median review count, and 25th for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Montana | 553 | 10 | 21.5% |
| Colorado | 1,955 | 19 | 19.4% |
| Idaho | 661 | 16 | 19.1% |
| Nevada | 348 | 8 | 23.3% |
| Utah | 1,342 | 23 | 17.5% |
| Wyoming | 285 | 11 | 17.2% |
What to do first in Montana
- Set a review velocity. One review per job day, asked at the door, moves a 10-review shop past the Montana 75th percentile (44) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Montana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 10 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.