Where your competition is in Minnesota
The largest concentrations of roofing companies in our Minnesota data are in Minneapolis, Rochester, Eden Prairie, St Paul, St Cloud, Duluth, Burnsville and Stillwater. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Minneapolis.
The map pack in Minnesota
The map pack is a three-slot race, and in Minnesota it is won by review count and recency far more than by rating: 81.2% of Minnesota roofing companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 53 reviews and the 90th is 160. Those are the numbers to plan around, not the median.
The website gap in Minnesota
A website is the clearest marker of a roofing company that is going to compete for the map pack, and 14% of roofing companies in Minnesota do not have one linked. Across the country the median review count with a site is 21, without one 3. If your shop is in the 14%, start there.
How Minnesota compares
Of the 51 states in our data, Minnesota ranks 18th for the number of roofing companies, 24th for median review count, and 51st for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Minnesota | 2,004 | 14 | 14% |
| Illinois | 3,082 | 17 | 18.4% |
| Indiana | 2,148 | 14 | 21.8% |
| Iowa | 1,212 | 13 | 19.4% |
| Kansas | 854 | 11 | 20.7% |
| Michigan | 2,425 | 18 | 20.3% |
| Missouri | 1,979 | 18 | 16.8% |
| Nebraska | 617 | 12 | 17.3% |
| North Dakota | 472 | 8 | 21.4% |
What to do first in Minnesota
- Set a review velocity. One review per job day, asked at the door, moves a 14-review shop past the Minnesota 75th percentile (53) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Minnesota customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 14 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.